• To be a big organization.
• To be one of the top positions in our field business.
• To develop our business and our employees
• To import and supply quality product with convenient prices to maintain our customers satisfactions and Sustain our profitability.
• Have a wider range of products as per the market needs.
• Develop our team and employees standards.
• Meeting customer needs in regards with products quality and price.
• Satisfying customers with our service.
• Supporting and motivating our employees.
• Be a partner with our customer.
• Growing our market share by having a wider coverage for the Kuwaiti market.
• Our target growth is to be above market growth rate
• Increasing the range of products we supply.
• Searching to import new quality brands.